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  1. Packaging protects your product; Great packaging protects your brand
    Mokokoma Mokhonoana || Graphic designer (3 years)
    book reviews, branding, brand, coca-cola bottle, customer experience, customers, oreo, packaging, pringles, product, protect
  2. Is your brand different? If not, why will someone buy it?
    Mokokoma Mokhonoana || Graphic designer (3 years)
    book reviews, branding, cadbury, competitor, different, differentiation, enterprise rent-a-car, evian, fail, failure, fiji water, flake, hush puppies, ibm, izod, kit-kat, microsoft, mimc, nintendo wii, playstation, sears, snicker, sony, unique, xbox 360
  3. The retail experience is the brand experience
    Mokokoma Mokhonoana || Graphic designer (3 years)
    book reviews, branding, apple, bmw, brand, look and feel, porsche, retail, retail experience
  4. Price is the communication of the value of your brand
    Mokokoma Mokhonoana || Graphic designer (3 years)
    book reviews, branding, marketing, appeal, attributes, brand, disney world, emotional, izod, lacoste, market, markup, pressure, price, price-sensitive, rational, sales, short-term
  5. Quality is not an effective branding message
    Mokokoma Mokhonoana || Graphic designer (3 years)
    advertising, book reviews, branding, marketing, brand, communicate, message, price, product, quality, service, uniqueness
  6. Book review: The truth about brands
    Mokokoma Mokhonoana || Graphic designer (3 years)
    advertising, book reviews, branding, marketing, book review, brand, case study, truth
  7. Book review: Logo design workbook
    Mokokoma Mokhonoana || Graphic designer (3 years)
    book reviews, branding, graphic design, logo design, typography, adamsmorioka, aiga, anthony, book, brand, brand identity, calarts, chase manhattan bank, corporate identity, logo, logo design workbook, metropolitan market, more than, motorola, museum of sex, review, standard manual, tips

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